Supreme is an American skateboarding lifestyle
brand established in New York City in April
1994. The brand is targeted at the
skateboarding and hip hop cultures, and youth
culture in general. The brand produces clothes
and accessories and also manufactures
skateboards. They have 12 stores total.
Supreme is known for its presence in the
fashion industry. The brand quickly transitioned
from an underground skateboard brand to a
high fashion luxury brand. Supreme
under-produces to the demand, creating a huge
resale market and exclusivity associated with
the brand.

Problem:
‍
Supreme targets more men than women and
women aren’t represented in their brand even
though they are a part of the target audience. The
challenge is to make Supreme target their female
audience more.

Big Idea:
‍
Let's make people know that women are inherently
strong, but often underestimated, by showing how
much more they have to encounter, physically,
mentally & emotionally, on a daily basis.